Brand
Brand assets
The mark, the wordmark, the colours and the type — everything you need to represent DEVAE accurately in press, talks and integrations.
The logo
The DEVAE wordmark is the logo. The “D” on its own is only for square spaces (app icons, favicons, avatars) — never place it next to the wordmark, the wordmark already has it. White on dark, black on light; never recolour, outline or rotate.
Icon-only “D” for square placements.
Colours
Dark-first. Orange is for the one action that matters on a screen; lime is for “alive” states.
Type
Three faces, each with one job.
Display
Unbounded
Headlines and the wordmark. Uppercase, tight leading.
Body
Instrument Sans
Interface and body copy across web, desktop and Android.
Code
JetBrains Mono
Code, handles, terminal output and technical labels.
Do and don't
Do
- Use the mark on ink (#050505) or white backgrounds with clear space of at least one mark-height on every side.
- Set the wordmark in Unbounded ExtraBold, uppercase, with 6% letter-spacing — or use the SVG we provide.
- Pair orange with near-black text (#0A0500); never put white text on orange.
- Say “DEVAE” in capitals in headlines and “DEVAE” (not “Devae” or “devae”) in running text.
Don't
- Do not rotate, skew, outline, recolour or add effects to the mark.
- Do not place the mark on busy imagery without a container.
- Do not rebuild the mark with a different “D” or change the corner radius.
- Do not animate the mark in third-party material without written permission.
Questions about brand usage?
Email brand@devae.coWe reply to press and partner requests within a few days.